Posts tagged Telecommunications
LUMS Telco Blood Bath – Highlights
Nov 26th
Vice President Ufone Naveed Butt has said that cellular companies should create customer value. He was delivering a lecture on Telco Blood Bath at LUMS Colloquium 2009. He also said that companies should adopt the policy of simplicity. More >
Telenor EasyPaisa ‘Money transfer’ service
Nov 23rd
Telenor Pakistan and Tameer Microfinance Bank has launched yet another exciting service under easypaisa. This new service is focused on the lower-middle Pakistani class, giving them the ease to send money to their loved ones anywhere and any time they want. The best thing about the EasyPaisa Money Transfer service is that you don’t need to have a bank account for it. More >
Mobile Subscriber Trend Watch – September 2009
Nov 18th
The latest subscriber number update by PTA reveals very interesting results. The last figures of July showed a total subscriber base of cellular services reaching 95.5 million. The latest update takes this number up to 95.9 million showing the lowest growth rate of 0.13% this year. Much of this has to do with the SIM data corrections, as expected. More >
R&D Fund – Cellphone Companies To Pay 0.5% Gross Revenue
Nov 18th
Cellular companies along with Fixed Line companies will now onwards contribute 0.5% of their gross revenues to R&D fund. As reported by Business Recorder an uniform rate of R&D contribution is being approved for all fixed line and cellular operators as this will maintain the spirit of fixed line policy 2003 which states that none of the licensees be at any position of disadvantage. More >
How Telenor Leveraged Social Media For Brand Promotion
Nov 15th
ust a decade ago, traditional media such as print, radio and tv dominated the marketing budgets. Today its a completely different world: two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time, according to a recently released report by Nielesen Media. With the rise of online media (Internet) and in particular the user generated social media (blogs, Twitter, Facebook) there has been a clear shift in the way marketing messages are created and consumed. Smart companies now pay equal attention to social media as they do to other methods of communications and marketing. In case of telcos in Pakistan we have recently seen Telenor embracing social media to engage its customers and to create buzz through bloggers. This post is a review of Telenor Pakistan’s efforts to promote its brand using social media. More >
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