Posts tagged Mobile Companies
R&D Fund – Cellphone Companies To Pay 0.5% Gross Revenue
Nov 18th
Cellular companies along with Fixed Line companies will now onwards contribute 0.5% of their gross revenues to R&D fund. As reported by Business Recorder an uniform rate of R&D contribution is being approved for all fixed line and cellular operators as this will maintain the spirit of fixed line policy 2003 which states that none of the licensees be at any position of disadvantage. More >
How Telenor Leveraged Social Media For Brand Promotion
Nov 15th
ust a decade ago, traditional media such as print, radio and tv dominated the marketing budgets. Today its a completely different world: two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time, according to a recently released report by Nielesen Media. With the rise of online media (Internet) and in particular the user generated social media (blogs, Twitter, Facebook) there has been a clear shift in the way marketing messages are created and consumed. Smart companies now pay equal attention to social media as they do to other methods of communications and marketing. In case of telcos in Pakistan we have recently seen Telenor embracing social media to engage its customers and to create buzz through bloggers. This post is a review of Telenor Pakistan’s efforts to promote its brand using social media. More >
