Business Communication

ust a decade ago, traditional media such as print, radio and tv dominated the marketing budgets. Today its a completely different world: two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time, according to a recently released report by Nielesen Media. With the rise of online media (Internet) and in particular the user generated social media (blogs, Twitter, Facebook) there has been a clear shift in the way marketing messages are created and consumed. Smart companies now pay equal attention to social media as they do to other methods of communications and marketing. In case of  telcos in Pakistan we have recently seen Telenor embracing social media to engage its customers and to create buzz through bloggers. This post is a review of Telenor Pakistan’s efforts to promote its brand using social media. Continue reading “How Telenor Leveraged Social Media For Brand Promotion” »